Tag Archives: PRmediaNow

CFN066 – Loopy: Finger Flippin’ Phone Case To Stop The Drop

Loopy

Finally, a phone case that does more than just protect your phone! Sure, the Loopy offers robust protection – plenty of cases do, but what other case goes a step further and addresses the reason most phones are damaged in the first place – the “drop”!

With the Loopy’s patented silicone strap, your phone is literally wrapped around your finger, which makes it far less likely to slip or fall out of your grasp (it also lets you accomplish the cool “phone flip” you see above!).

In this episode, I talk with JT Wangercyn about how he and his brothers partnered together to solve an issue their father had when he purchased his iPhone. Since then, they’ve built a business around their unique design and have more than doubled their initial funding goal on Kickstarter.

Check out this episode to hear how his early preparation and attention to quality and customer service have led to success for JT and his brothers, and utilizing resources like PRMediaNow (see CFN Episode 046) have helped their team reach out to press outlets and get great coverage.

CFN057 – The Ravean Heated Jacket: Where Fashion Meets Function

Ravean

Anyone who’s spent a lot of time in cold locales knows he value of staying warm. While today’s high tech fabrics employ many coatings and are great at cutting the wind, nothing beats actual heat generation. There are a few heated jacket options outer, but they are generally suited for polar expeditions and aren’t well-suited for everyday use in the office or out on the town. Ravean has changed that, and has developed a product line that features a couple of fashionable heated down jackets, a heated vest and a heated hoodie.

This is one of my best episodes in terms of resources – co-founder Bryce Fisher outlines some of the third-party partners he works with in bringing his product to market. Listen in as he tells how he initially built his email list through Untorch.com, used KickBooster to continue building his backer base, and is also taking advantage of the services of PRMediaNow (featured in Episode 046) to get the word out to major press outlets. Bryce also describes how he carefully validates all his new product ideas with a 3 page “funnel” page to gauge real interest and product demand before sinking further time and resources into the concept.

CFN046 – PRmediaNow: How A PR Firm Helped Build The 4th Most Successful Crowdfunding Campaign On Kickstarter

PRmediaNow

 

With about 5800 active Kickstarter campaigns at any one time, it’s no surprise that gaining press and media attention for your project is a difficult proposition. Writers, bloggers and editors are on the receiving end of thousands of emails daily, all vying for their reviews and mentions. In short, PR is many times the toughest part of a crowdfunding campaign.

One PR company that has a very successful track record in the crowdfunding space is PRmediaNow, having just closed the 4th most funded campaign on Kickstarter ever, for the Baubax Travel Jacket, which raised almost $10 million dollars from a $20,000 initial funding goal. (The campaign continues on Indiegogo’s InDemand platform).

On today’s show, I speak with Colin Trethewey, who is a principal and co-founder, and former journalist, about the techniques and strategies he uses to capture and build media attention for his clients, and he even gives us a few things you can do without hiring a PR firm, that may help you reach that all-critical writer that can make a difference in your campaign.