CFN055 – HiddenHub: The First Smart Speaker


Seamless audio. High-quality sound that can follow you around your home or office. That’s been the goal of a few high-end audio companies of late, but the results so far, have been either very expensive and very complicated or very inexpensive and toy-like. The stage has been set for a product like the HiddenHub – which combines the design aesthetic and intuitive operation of Apple products with lossless, CD-quality audio reproduction and technology that analyzes and adapts to acoustical environments, delivering top quality audio at a very reasonable (about $390) price point.

Our guest today is John Van Den Nieuwenhuizen, who is the co-founder of Hidden, and a veteran of 3 successful Kickstarter campaigns. His first two (HiddenRadioI, HiddenRadioII) did very well, and are now joined by the HiddenHub, which has already raised more than $700,000 from 1,600+ backers.

Listen in, as John describes how the crowdfunding environment has changed over the last 3 years, and how he has partnered with hardware accelerator PCH, to provide manufacturing and distribution structure, and with Jellop (featured in Episode 26) to assist with social media reach and conversion.


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