With about 5800 active Kickstarter campaigns at any one time, it’s no surprise that gaining press and media attention for your project is a difficult proposition. Writers, bloggers and editors are on the receiving end of thousands of emails daily, all vying for their reviews and mentions. In short, PR is many times the toughest part of a crowdfunding campaign.
One PR company that has a very successful track record in the crowdfunding space is PRmediaNow, having just closed the 4th most funded campaign on Kickstarter ever, for the Baubax Travel Jacket, which raised almost $10 million dollars from a $20,000 initial funding goal. (The campaign continues on Indiegogo’s InDemand platform).
On today’s show, I speak with Colin Trethewey, who is a principal and co-founder, and former journalist, about the techniques and strategies he uses to capture and build media attention for his clients, and he even gives us a few things you can do without hiring a PR firm, that may help you reach that all-critical writer that can make a difference in your campaign.